Located on first floor Free display

Print in the digital age: Redesigning The Guardian newspaper

Come and discover the design thinking behind how you read the news. A free pop-up display exploring the design process behind The Guardian’s new tabloid format.

#NewGuardian

What to expect

Earlier this year The Guardian launched in a new tabloid format, a move prompted by a marked increase in the number of people choosing to read the news online and a consequent fall in print sales.

The move to tabloid has been a unique opportunity for the newspaper, allowing for a complete design overhaul across both its print and digital platforms. This small display will offer a glimpse into the design decisions behind the new format and insight into how digital technologies are affecting the way we consume the news today.

Q&A with Alex Breuer

The Design Museum speaks to Alex Breuer, Executive Creative Director at The Guardian about the paper's new brand identity.

Image: Courtesy of The Guardian

Image: Courtesy of The Guardian

Image: Courtesy of The Guardian

Image: Courtesy of The Guardian

Image: Courtesy of The Guardian

Image: Courtesy of The Guardian

Booking information

This is a free display.

Open daily 10:00 – 18:00 (last admission 17:00).

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Image: Courtesy of The Guardian