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Located on first floor Free display
Print in the digital age: Redesigning The Guardian newspaper
Earlier this year The Guardian launched in a new tabloid format, a move prompted by a marked increase in the number of people choosing to read the news online and a consequent fall in print sales.
The move to tabloid has been a unique opportunity for the newspaper, allowing for a complete design overhaul across both its print and digital platforms. This small display will offer a glimpse into the design decisions behind the new format and insight into how digital technologies are affecting the way we consume the news today.
The Design Museum speaks to Alex Breuer, Executive Creative Director at The Guardian about the paper's new brand identity.
This is a free display.
Open daily 10:00 – 18:00 (last admission 17:00).
Image: Courtesy of The Guardian